CLIPPED
Exposing the scandal, play by play.
FX’s Clipped takes you behind the scenes of a notorious NBA owner’s racist remarks, captured on a tape heard around the world. Based on the hit ESPN 30 for 30 podcast The Sterling Affairs, this limited series charts the collision between a dysfunctional basketball organization and even less functional marriage, and the precipitating tape’s impact on an ensemble of characters striving to win against the backdrop of the most cursed team in the league.
HIGHLIGHTS
We earned 11 exclusive social outreach placements and shared weekly toolkits with fandom accounts, totaling 24 posts across social media and generating over 36K engagements.
Celebrated the premiere by working with 3 influencers, Chaun Legend, Yuri Lamasbella, and Barstool Sports creator Jack Mac.
We crafted historical context assets to provide audiences with references to the circumstances of the show and the backstories of the characters.
Clipped Triptych: In honor of premiere day, we created a triptych of 3 posts to be shared on instagram highlighting both the official and unofficial key art of the series.
Influencer Campaign: We worked with the incredibly talented nail artist Chaun Legend to create custom nails for lead actress, Cleopatra Coleman to wear to the Red Carpet Premiere.
2014 Memes: Playing off of the era of the show we decided to lean into Meme culture and create some fun memes to be used as now streaming tune-in assets.