RESERVATION DOGS | SEASON 1 — SAMANTHA MCROBERTS

Leading the pack.

From Co-Creators and Executive Producers Sterlin Harjo and Taika Waititi, Reservation Dogs is a half-hour comedy that follows the exploits of “Elora Danan” (Devery Jacobs), “Bear Smallhill” (D’Pharaoh Woon-A-Tai), “Willie Jack” (Paulina Alexis) and “Cheese” (Lane Factor), four Indigenous teenagers in rural Oklahoma. After the death of the fifth member of the Reservation Dogs, the crew took to stealing, scheming and saving in order to vicariously fulfill his dream of reaching the exotic, mysterious and faraway land of California.

**Character Videos** were used to introduce the main cast. The videos utilized a freeze effect that plays out a few seconds of a scene and then stops at pivotal moment that best captures the spirit of a character.

Utilizing the **Instagram Story Question sticker**, fans asked **Devery Jacob** a series of questions that we then shared on IG Story, IG Video and YouTube.

HIGHLIGHTS

Drove a successful campaign on social media, with fans highly engaged on all channels & outperforming many of the benchmarks and competitors
Instagram was the strongest platform for engagement
Twitter drove the most organic impressions
Talent posts drove a high percentage of Engagement for Reservation Dogs
During the airing of season 1, we saw growth of 165K+ new followers across social channels