SNOWFALL | SEASON 5 — SAMANTHA MCROBERTS

It takes a Saint to build an empire.

Created by John Singleton & Eric Amadio and Dave Andron, FX’s critically acclaimed hit drama Snowfall officially became the “most watch show” across all FX networks during the airing of season five.

It's the summer of 1986 and Franklin Saint (Damson Idris) and his entire family are rich beyond their wildest dreams, on the verge of having everything they've ever wanted…right as the ground begins to fall out from under their feet.

**All Things Snowfall**: A pre-season content bucket, multi-slate carousel were created for each cast member that utilized some of their neon noir stills. Because this was the 5th season, it was the perfect opportunity for fans to get to know the cast even better, so we asked talent to answer a variety of questions that would be featured on each carousel.

**Keepin’ It Real**: A main recap bucket, paired cinematic Neon Noir marketing shoot footage with cryptic VO used to recap the previous season and tease what was to come in season 5.

**A Light Dusting:** Every “Snowfall Wednesday” morning a ‘Tonight’ AV teaser was dropped in-feed to get fans all riled up. We paired together marketing shoot footage and a poignant VO quote from the upcoming episode to create the dramatic teaser.

HIGHLIGHTS

Our support for Snowfall began during filming by placing a dedicated social media producer on set. This person captured content to be shared specifically on TikTok and Instagram Reels.
During the airing of season 5, we saw growth of 150K+ new followers across social channels.
Snowfall hit #1 trending on Twitter multiple times during the Weekly Live Tweets.
An Instagram Reel posted on SnowfallFX is the most watch Reel across all FX Social Accounts with 9.2M+ organic views and the audio has been used over 4K+ times.
The season 5 Snowfall Marketing Shoot was the first FX shoot since covid struck. We captured three content buckets: A Light Dusting, Keepin’ It Real and All Things Snowfall.