KINDRED
Question the ties that bind through time.
Adapted from the celebrated novel Kindred, by Hugo Award-winner Octavia E. Butler, the FX series centers on “Dana James,” a young Black woman and aspiring writer who has uprooted her life of familial obligation and relocated to Los Angeles, ready to claim a future that, for once, feels all her own. But, before she can settle into her new home, she finds herself being violently pulled back and forth in time. She emerges at a nineteenth-century plantation, a place remarkably and intimately linked with Dana and her family. An interracial romance threads through Dana’s past and present, and the clock is ticking as she struggles to confront secrets she never knew ran through her blood, in this genre-breaking exploration of the ties that bind.
Transition in Time: We filmed each character with a camera zooming into their eye to create a time-traveling effect. Each video started with an establishing action of the character in the world, then snapped zoomed to their eye and was followed by a character supercut of show footage. It ended with a zoom-out and the character being taken aback by what they witnessed.
Past is Present: Playing into the show’s time travel element, we combine the characters in their past clothing with items from the present day world.
HIGHLIGHTS
Co-directed and produced a two-part marketing shoot in Atlanta, Georgia, on location and the show’s stages
We captured nine characters: three setups each, two video concepts, and one portrait concept to be used for an array of assets over the social campaign
Solo led the virtual press junket interviews with talent
Partnered with 7 TikTok Influencer to create a series of videos that aligned both with the show’s brand and authentic voice gaining over 40K engagement
Our Past is Present portraits won a Clios award for Social Media Craft | Graphic Design.
