SNOWFALL | SEASON 6
An empire is built brick by brick.
This was how crack began. Over the course of five seasons, FX’s Snowfall has chronicled how an off-the-books CIA operation contributed to the destruction rock cocaine leveled upon the vibrant community of South Central L.A.
It's October 1986 in this sixth and final season, as civil war threatens to destroy the Saint family.
Snowfall x Jonas Never: To kickoff the sixth and final season of Snowfall, we collaborated with LA Graffiti artist, Jonas Never (@Never1959) to create 8 Countdown videos.
Heavenly Light: This Snowfall character series shows each character starting with the power of saintly halo above their heads. Through lighting cues, we saw them fall to darkness teasing their downfall for the final season. We paired these videos with VO from the episode and used them as a TONIGHT teasers. Posted to Snowfall Facebook, Twitter, and Instagram.
See From The Other Side: These pre-season character highlight videos combined the metaphor of our character caught behind a fence while also recapping Season 5 and what was to come in the final season.
HIGHLIGHTS
Snowfall hit #1 trending on Twitter multiple times during the nine Weekly Live Tweet Watch Parties we hosted.
We orchestrated a Weekly Live Tweet Watch Party with talent and crew, averaging at least seven participants.
We collaborated with Damson Idris on Instagram for the Snowfall Season 6 trailer release, achieving over 250K organic engagements.
Two key moments we highlighted during the season were Leon and Wanda’s wedding and Jerome Saint’s passing. Content from Leon and Wanda’s wedding garnered over 170K engagements, while the Celebration of Life for Jerome Saint achieved over 67K engagements.
Co-directed and produced the Snowfall Season 6 marketing shoot, capturing four content buckets: "See From The Other Side," "Cracks in the Armour," "Heavenly Light AV," and "Heavenly Light Statics." Each set was shot with the talent in 50 minutes.
Our Snowfall Season 6 | Video Promo Campaign won a Clios Award.
Heavenly Light is nominated for a GEMA award.