JUSTIFIED: CITY PRIMEVAL — SAMANTHA MCROBERTS

He's back, but the rules have changed.

Having left the hollers of Kentucky 15 years ago, Raylan Givens now lives in Miami, a walking anachronism balancing his life as a U.S. Marshal and part-time father of a 15-year-old girl. His hair is grayer, his hat is dirtier, and the road in front of him is suddenly a lot shorter than the road behind.

**The Title Says It All:** We revitalized the Justified Instagram handle with a 9-post grid, highlighting nine of the main characters from the show. Each post introduced one of the characters and teased their motives for the season.

**Is it Justified:** A perfect match – We collaborated with TikTok Business Lawyer and Influencer Ugo Lord to create two videos for his recurring segment, *Is It Justified?*. For this collaboration, we provided Ugo with show footage from the series, asking him to assess whether the actions of our characters were justifiable.

HIGHLIGHTS

Spearheaded the revamp of the Justified handles with legacy content on FB/TW/IG.
Over the course of the season, we reached over 45M followers, generated 19M video views, and gained 53K followers on Facebook.
Partnered with TikTok Influencer @UgoLord to create a series of videos that aligned both with the show’s brand and his authentic voice, gaining over 40K engagements