WHAT WE DO IN THE SHADOWS
The vampires are on the hunt.
In season five, Nandor feels his familiar (and sometimes friend) Guillermo slipping away as he seems to be spending much more time with Laszlo, whose skills as a gentleman scientist are put to the test as he tries to solve the mystery of the strange and very secret changes Guillermo is going through. Nadja, suffering the effects of a previously-undiagnosed supernatural hex, reconnects with her family — or at least, a family — from the Old Country, Colin pursues the path of so many energy vampires before him by running for political office and The Guide tries to figure out where she fits in as the relative newcomer to this tightly-knit group who’ve known each other for centuries.
The Guide's Guide to Shadows: The Guide has an all-seeing eye with the Vampires and is patiently awaiting her moment in the spotlight. For this scripted content piece, we had Kristen Schaal as The Guide recap Season 4 of FX's What We Do in the Shadows with a countdown of the season's best moments. Show footage was spliced into the video to get viewers up to speed with where the show left off and encourage bingeing before the Season 5 premiere.
Photobooth Tune-In: Each week as a Tonight asset, we shared hilarious snapshots of the characters, capturing their quirky personalities as if they had the opportunity to step into a photobooth.
Guillermo and Nandor Test Their Friendship: Kayvan Novak and Harvey Guillen are great friends, both on and off-screen. To spotlight their friendship, we had them sit down together at our marketing shoot and answer a series of questions about it in this hilarious out-of-character video piece.
HIGHLIGHTS
Officially relaunched the FX Tumblr account and grew the account from 1,266 followers to over 20K+ Followers.
Collaborated with Tumblr to host a WWDITS Answer Time, generating over 5M impressions and 100K engagements.
“What We Do in the Shadows: S5 Full Social Campaign” and “The Guide’s Guide to Shadows” have both been nominated for a 2024 GEMA award.
